Privacy Policy

When you purchase something from our website

We collect: Your name, address, IP address, telephone number, order, and payment details. If the product is a physical product, we will also collect shipping details. Our security measures mean we never see your payment details, which are passed straight to our secure payment processor. You can also create an account with us when you purchase, but you don’t have to.

Our lawful basis: Under data protection law, we need to tell you the lawful basis we use to process your personal data in this way. Our lawful basis is: to perform, and take steps to enter into, a contract with you.

We also wanted to tell you: * If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking here * Our third party provider Shopify tracks IP addresses to prevent fraud. * If you checkout using Klarna, then we will also introduce you to Klarna to complete the finance application process for your order. * We are based in the United Kingdom, but the providers we use to process your order are based around the world. Click here to see a list of these providers, and how we protect your data when we work with them. Your personal information will be treated in accordance with the laws of these other jurisdictions.

If you would like us to delete your account or personal data at any time please let us know. In addition, * All user accounts that are inactive (have not been signed into for two years) will be deleted along with their order history, settings and any other data. * All families with no remaining users will be deleted along with their card library, player registrations, any settings. * All orphaned make your own (MYO) content that has not been listened to for over three years may be deleted at any time. * We will delete your order information 6 years after your last order with us. * We’ll reach out to you by email before we delete your account data, explaining how you can ask us not to delete your data.

You have a suite of rights over how your data is used, we’ve set them out here.

We may use this information to analyse where our customers are and create targeted campaigns.

When you create a Yoto Account

In order to access the app, create a connection between a player and the app, or access the library, you will need to create a Yoto account. You will need to provide the same email address for your Yoto account and Shopify account to enable us to add your purchases to your Yoto account.

We collect: Your email address and a password created by you. After registering, you’ll receive an email asking you to verify your account. We use security measures to make sure we can’t see the plain text of the password you create.

Our lawful basis: Under data protection law, we need to tell you the lawful basis we use to process your personal data in this way. Our lawful basis is: to perform, and take steps to enter into, a contract with you.

We also wanted to tell you:

• If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking here.
• We are based in the United Kingdom, but the providers we use to process your order are based around the world. Click here to see a list of these providers, and how we protect your data when we work with them. Your personal information will be treated in accordance with the laws of these other jurisdictions.
• Information related to your Yoto account will be deleted 2 years after your account has become inactive. We’ll reach out to you by email before we delete your account data, explaining how you can ask us not to delete your data.
• You have a suite of rights over how your data is used, we’ve set them out here.
• If you notify us or we otherwise determine that a child under sixteen has been improperly registered for a Yoto Account, we will cancel the child's account and delete the child's personal information from our records.

The Yoto Player is deliberately designed to collect minimal data. When you use the Yoto Player or the Yoto App we collect usage data, as detailed below, to improve the Player and the App, and to troubleshoot.

Certain usage data (as defined below) is also used to help us improve our business. To ensure we do this in a way which respects children’s privacy and your privacy, usage data we collect is anonymised and aggregated to form analytics data. Analytics data does not contain personal data and cannot be linked back to children or to you.

When you use the Yoto Player

• When you use the Yoto Player, we collect the following usage data to help us improve the Player: to allow us to manage storage and cache, the audio being played, when it was played and how many times it was played, system performance of the player (such as how much memory you have left).
• Whether the Player is connected to a WiFi network and, if it is, the signal strength and WiFi network name. We collect this so you can see in the App which WiFi network your player is connected to, and for troubleshooting.
• We also collect error logs which we store for a period of 30 days to help us diagnose and fix any bugs.

When you use the Yoto App

• Our App enables you to explore free audio, sleep sounds, kid-friendly podcasts and radio from around the world. You can also record your own story and link it to a card to play on Yoto Player, or share it with friends and family.
• We may send you notifications such as alerts, sounds, and icon badges.
• Our App allows you or your child to record stories or other audio content. When you create and upload content from the App to make a playlist you can use the App to link it to a Make Your Own card in your Yoto player.
• If you use the App to record your own audio content, or allow your child to record their own audio content, to play back on your Yoto Player, that local recording is stored on our servers as a playlist, but we cannot access or listen to the playlist. You can delete these playlist at any time, or you can ask us to delete them for you. It is your choice whether your child records an audio recording on the App and who it is shared with. Yoto has no control over the personal information your child may record. Therefore, we encourage you to review any audio recordings your child may record and who it is shared with. For further information please refer to our Audio Recording Notice.
• If you use the App to record your own content to play back on your Yoto Player, the recording is stored on our servers but we cannot access or hear them. You can delete these recordings at any time, or you can ask us to delete them for you, and we’ll be happy to help.
• When you use our App, we collect how long you spend using the App and which version of the App you’re running. This data isn’t linked to your user account.
• To help us understand how you use our App, we also collect the audio you’ve played, when it was played, and how many times it was played.
• We also collect error logs which we store for a period of 30 days to help us diagnose and fix any bugs.

When you become a Yoto Club member

We collect: Your name, address, email, phone number and payment details. We may also require your shipping information if we need to deliver something to you. Our security measures mean we never see your payment details, which are passed straight to our secure payment processor.

Our lawful basis: Under data protection law, we need to tell you the lawful basis we use to process your personal data in this way. Our lawful basis is: to perform, and take steps to enter into, a contract with you.

We also wanted to tell you:

• If you consent, we also collect technical data using cookies on our website, which you can find out more about by clicking here.
• We are based in the United Kingdom, but the providers we use to process your order are based around the world. Click here to see a list of these providers, and how we protect your data when we work with them. Your personal information will be treated in accordance with the laws of these other jurisdictions.
• We delete your order information 6 years after your last order with us. Other information related to your Yoto account will be deleted 2 years after your account has become inactive. We’ll reach out to you by email before we delete your account data, explaining how you can ask us not to delete your data.
• You have a suite of rights over how your data is used, we’ve set them out here.

Yoto will never sell your personal data.

We use third parties to help us run our business, and we contractually require them to comply with applicable privacy law, and our privacy standards, and give us a right to audit them for compliance. We've described below the third parties we work with when:

• You use our website: We work with cookies providers who help us understand how our website is used. These are listed in our cookies policy here. We also work with third parties to host our website, run our online store and help us provide customer service. We only share your personal data with these providers as we need to deliver what you've asked us to, whether that's an online order you've made, or responding to a customer service query.
• You use our app: We use third parties to help make our App work. Yoto has visibility on, the items you've purchased and the content you play that streams to the App.
• You use our player: We use third parties to help us understand how our player is used, and how to improve it. These third parties help us understand what content is being played and how your device is performing, so we can (for example) make sure your frequently played content is saved to your player, and you don't have to download it every time. These third parties also enable us to troubleshoot your device if you need us to. We never collect data from the player that could enable us to identify your children, and if we ever discover that someone under 16 has created an account with us or can be identified by the data we collect, we will delete that data immediately.

Regulators, authorities and enforcement agencies: if we are under a duty to disclose or share your personal data to comply with a legal obligation, to enforce our terms or any other agreements, or to protect our business against fraud and credit risks.

To keep our privacy policy short and easy to understand, we haven’t set out every single supplier we work with. If you have any specific questions please get in touch with our Privacy Officer via privacy@yotoplay.com. We’ll be happy to help.

See our cookie list

We take all reasonable steps to protect the security and confidentiality of your personal information. We protect the personal information within our custody or control with appropriate organisational, technological and physical safeguards.

We only retain personal information for as long as is necessary for the purpose for which it was collected. When we no longer are required to retain the information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold.

Your data rights

You have various rights under data protection law. If you wish to exercise these rights or have any questions, the easiest way for you to do this is likely to be by contacting us at privacy@yotoplay.com.

• Access: You have the right to access your personal data and obtain a copy of it
• Rectification: You can correct incomplete or inaccurate data we hold about you
• Erasure: You can ask us to erase the personal data we hold about you
• Restrict: You can ask us to restrict our handling of your personal data
• Portability: You can ask us to transfer your personal data to a third party
• Object: You can object to how we are using your personal data
• Complain: You always have the right to lodge a complaint with us or the Information Commissioner’s Office, the supervisory authority for data protection issues in England and Wales

If you are based outside of England and Wales, you can find your relevant supervisory authority here. Privacy law is complicated; these rights will not always be available to you all of the time.