YOTO ANNOUNCES PARTNERSHIP WITH AMEET
IN NEW LEGO BOOKS® AUDIO DEAL
April 2021: Yoto, the audio platform for kids behind the critically acclaimed and award-winning Yoto Player, has announced its partnership with AMEET Publishing. The global partnership will see Yoto and AMEET co-create six new audio card packs to complement its well-established LEGO DUPLO range available from June.
Yoto Player is a screen-free, camera- and microphone-free connected speaker designed specifically for the use of children from three to twelve years old to safely control their listening by entertaining and educating them while reducing screen-time.
The LEGO DUPLO range of Yoto Cards will allow early learners to enjoy themes ranging from animals and shapes to mindfulness, using colourful DUPLO blocks alongside to increase their imagination and motor skills.
The Yoto x LEGO DUPLO range of cards will blend Yoto’s love of mixing education and learning through interactive storytelling with the much-loved LEGO DUPLO brand.
Ben Drury, CEO and co-founder of Yoto, said, “Allowing children to increase their creativity and imagination through play and storytelling is incredibly important for us at Yoto and so working with a like-minded company with the same core values as AMEET and LEGO was a no brainer for us. This partnership is hugely exciting for us with lots more to come so watch this space!”
Dan Shepherd, International Sales and Marketing Director from AMEET added, ‘The Yoto cards will bring DUPLO stories, learning, and play to modern families through immersive audio experiences that encourage creativity and storytelling whilst promoting active, physical play. We are proud to partner with an innovative children’s platform like Yoto.’
The co-created audio cards will be available from June 2021.
About The LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 140 countries worldwide.
AMEET is a global publisher of children’s books. With an international sales and editorial team – and an in-house art studio and R&D department – AMEET works closely with publishing partners and children around the world to create unique, high-quality books inspiring imaginative play in over 50 countries around the globe. Focused on fostering creativity through hands-on experiences with beloved brands, AMEET is committed to providing fun, educational, and innovative books for the next generation.