Sprog-casts: Pentagram designs audio player for children

Published in Wallpaper*. By Elly Parsons, digital editor.

Yoto and Pentagram have teamed up on industrial design, innovative branding and visual identity to launch the premium, screen-free, interactive audio player for children.

The project was a personal one for Pentagram partner Jody Hudson-Powell. ‘It’s not often that you get to work with a company that’s solving something that affects your home life so directly,’ she explains. ‘Both Luke Powell (partner, Pentagram) and I have young families, and we instantly felt really passionate about the product and its potential. The challenge we set ourselves was to create an identity that worked for the entire family – hopefully we got that right.’

Read the full article here.